FITRININGSIH; YEYE SUHAETY; ASMAWATI. Pengaruh Promosi Sosial Media dan Electronic Word of Mouth Terhadap Keputusan Pembelian Skincare Luxury (Studi pada Mahasiswa STIE Yapis Dompu). Jurnal Strategi dan Inovasi Bisnis, [S. l.], v. 1, n. 2, p. 71–86, 2025. DOI: 10.69666/mpnhqj14. Disponível em: https://jurnal.stieyapisdompu.ac.id/jsib/article/view/30. Acesso em: 6 jun. 2026.